A new trend has been doing its rounds in the shipping industry. The trend- retail shops on cruise ships. The amalgamation of the shipping industry along with that of the retail circuit has proven to be a valuable model. Focusing on retail sales has allowed the shipping companies to increase their revenue significantly. And all of this without making massive investments either.
While passenger experience is taken into consideration, the motive of this amazing model is to provide a meaningful experience to the passengers on board. Seemingly making cruising better, this renovation has the potentiality to change the future of the circuit completely.
Though only a few ferry and cruise vessels have adopted this change, the amazing outcome has inspired others to take a new approach to their cruising business. Though many experts have argued on the presence of shops on board already, it goes beyond buying souvenirs. There is much more to the concept. It is about making the interaction between the cruise liner and the passengers more interactive. This is an upgrade that focuses on providing the passengers with the best cruise time.
Turning Cruising Into a Lifelong Experience
Most of the retail outlets have already responded to the cruise ships and chose these as their venues. Cruises are defined as floating cities, especially the luxurious ones. From gyms to jogging tracks, restaurants to bars, a cruise ship has it all. Adding a retail store only completes the cycle. So, the passengers not only experience the best of the cruising industry but also get access to shopping from leading brands.
With an estimated turnover of EUR 4 billion every year, the addition of retail stores on cruise ships can be extremely valuable. According to experts, cruise ships are also one of the best destinations to sell luxurious items. Since people on board are willing to spend a boatload of money to enrich their stay, it can be expected that retail stores selling luxurious products will be well-received.
Onboard shopping has more depth to the concept. It is not about making changes to the physical appearance of the ship, the point here is to satisfy the passengers, prompting them to return. The retail model is not only benefits the owners of cruise ships but has a significant impact on the passengers as well. For instance, many passengers have pointed out that dressing rules on board can get a bit tricky at times and packing for too many events is not feasible. Having a retail store online means that the passengers can indulge in buying products. The retail stores are also holding a sale to increase both the earnings and the entertainment for passengers.
Not only cloth shops but jewelry and beverage shops are also getting pitched for sales on board.
An Expanding Opportunity
Retail operation has been expanding in the cruise industry and has become an important source of income. As per experts, this trend is going to continue strong in the foreseeable future as well. Retail has become an integral part of the expansion pertaining to the shipping industry. A cruise ship is no longer a vacation vessel, it is on-path to become a retail empire in itself.
