The shipping industry has been for long been identified for its parochial approach. With a steady decrease in efficiency and profitability, the shipping industry was met with a constant pressure to upgrade themselves and meet the digital demands. After much anticipation and contemplation, recently, the industry has been digitalizing. With the introduction of digitalization, the industry has been undergoing immense changes. Digitalization has opened new avenues for the future of the shipping industry. Breaking the years-old stigma, digitalization in the shipping circuit is like a welcoming stride to change.
The shipping authorities are planning to introduce various applications that can further add to the domain of digitalization. These apps will definitely impact the shipping industry in a way never imagined. To understand the concept better here has been summarized how it can affect the different elements related to the shipping industry. Read through to know more.
The Customers
The impact of introducing digital apps in the shipping industry can impact the customers the same way travel apps did a long time back. Booking tickets and further managing them can become extremely easy. Just a simple click from their mobile or tablets and the work gets done promptly. This is convenience served to the customers in the sweetest way possible. Also, if someone wants to cancel the booking (be it in the last moment or well ahead of the scheduled trip), they can do so with ease. If the ferry company has special offers or discounts on the services, it can be easily promoted to the customers. The itinerary, the services, pictures of the vessel, the scheduled entertainment and the promotional offers, all can be put forth in the app that can ultimately help drive higher revenues for the shipping company.
The Ship Brokers
The ship brokering process can become easier and the market can be transformed with the use of the apps. The online platform can create a more efficient, transparent and cost-effective ship brokering process. The introduction of the new digital platform can replace the otherwise flawed ship brokering method. The user-friendly app can make the procedure an advanced one. The app can act as an active marketplace, where different shipping companies and brokers can register, engaging in buying and selling of ships. This can help make significant savings in fees that the brokers charge. The complexity of the existing process will also be diminished magnificently. Due to the easiness of the process, the idea of digital apps in the shipping industry makes it so popular.
Thus, it can be established that having digitalized apps in the industry has its own benefits. Though all of it is just a work in progress, the future seems to be bright and prosperous. Other transport industries have already started incorporating apps. The shipping industry has started its effort of digitizing the industry and introducing apps that will ultimately open the key to success.
